How to Set Up Google Analytics Your Websites Data Compass.

Embark on a journey into the fascinating world of website analytics, where data dances and insights ignite! How to set up Google Analytics isn’t just about numbers; it’s about unlocking the secrets your website whispers. Imagine your site as a bustling marketplace. Google Analytics is your keen-eyed observer, noting who’s visiting, what they’re looking at, and how they’re interacting with your digital storefront.

This guide isn’t a dry technical manual; it’s your friendly map, leading you through the essential steps, from gathering your digital tools to understanding the language of your audience. Get ready to transform raw data into actionable strategies that will boost your online presence.

Before you dive in, ensure your digital toolbox is ready. You’ll need website access, a Google account, and a dash of curiosity. Think of access levels like keys to different rooms in your data mansion – owner, editor, viewer – each granting unique privileges. We’ll explore these levels, helping you choose the right key for the right task. You’ll also need some basic info: your website URL, your business name, and your industry.

This data isn’t just paperwork; it’s the foundation upon which your data empire will be built. Ready? Let’s begin!

Table of Contents

Understanding the prerequisites needed before initiating Google Analytics setup is very important.

Before you dive into the exciting world of data analysis with Google Analytics, it’s crucial to prepare the ground. Think of it like baking a cake: you wouldn’t start without gathering your ingredients and having the right tools. Setting up Google Analytics is similar; a bit of preparation ensures a smooth and successful implementation, ultimately leading to more insightful data and better decision-making.

Let’s make sure you’re ready to get started.

Essential Elements for Website Owners

Before you embark on this journey, ensure you have a solid foundation. This means having the necessary access and information ready. This proactive approach saves time and prevents potential headaches down the line.

Website Access: You need access to your website’s code, specifically the ability to insert a tracking code snippet. This typically involves access to your website’s content management system (CMS) like WordPress, Shopify, or a custom-built website’s HTML files. Without this access, you won’t be able to implement the Google Analytics tracking code.
Google Account: You’ll need a Google account. This is the same account you use for Gmail, YouTube, or Google Drive. If you don’t have one, creating a Google account is straightforward and free. It’s the key to unlocking the power of Google Analytics.
Website URL: The exact web address (URL) of your website is essential. This is how Google Analytics identifies your website. Make sure you know whether your website uses “http” or “https” and include the “www” or non-“www” version, depending on how your website is set up.

Access Levels Within Google Analytics

Google Analytics offers different access levels to manage who can see and modify your data. Understanding these levels is crucial for maintaining data security and collaboration. Each level grants different permissions, impacting what a user can do within the platform.

Owner: The “Owner” has complete control. They can manage all aspects of the Google Analytics account, including adding and removing users, changing permissions, and deleting the account. The owner is essentially the “supreme ruler” of the data kingdom. It is typically the person who initially created the Google Analytics account.
Editor: An “Editor” has significant control, able to modify settings, create and edit reports, and manage other users (though not the owner). They can shape the data and the way it’s presented. Think of them as the chief architects of the analytics dashboard.
Viewer: A “Viewer” has the most limited access. They can view reports and dashboards but cannot make any changes to the account settings or data. They’re the data consumers, able to gain insights but not to manipulate the underlying information. They are the audience who benefit from the work of the Editors.

Necessary Information for Setup

Gathering the right information upfront streamlines the setup process and ensures your Google Analytics account is configured correctly. Providing accurate details from the start sets the stage for accurate data collection and analysis. Below is a table detailing the required information and the rationale behind each data point.

Information	Description	Why It’s Needed
Website URL	The exact web address of your website (e.g., www.example.com).	This identifies your website to Google Analytics and ensures data is collected for the correct site.
Business Name	The official name of your business or organization.	Used for organization and identification within Google Analytics. It helps you easily find your account if you manage multiple websites or properties.
Industry Category	The category that best describes your business (e.g., “Arts & Entertainment,” “Technology,” “Retail”).	Allows Google Analytics to provide industry benchmarks, helping you compare your website’s performance against similar businesses. This contextual information is invaluable for identifying areas of strength and weakness.

Creating a Google Analytics account and property involves specific steps.

Embarking on the journey of setting up Google Analytics is like preparing for a treasure hunt. You’ve got the map (the prerequisites), and now you need to create the vessel (the account and property) to navigate the digital sea. This section breaks down the essential steps to get you started, ensuring you’re well-equipped to track and analyze your website’s performance.

Creating a Google Analytics Account

The first step is establishing your digital headquarters: a Google Analytics account. This is where all your website data will be organized and analyzed. Linking it to your existing Google account is a straightforward process, allowing for seamless integration with other Google services.Here’s how to create your Google Analytics account:

Navigate to the Google Analytics Website: Open your web browser and go to the Google Analytics website. You’ll find it easily with a quick search.
Sign In or Sign Up: If you already have a Google account, sign in. If not, you’ll need to create one. This is the same Google account you use for Gmail, YouTube, and other Google services.
Start the Setup Process: Once logged in, you’ll likely see a “Start for free” or “Sign up” button. Click this to begin the account creation.
Account Setup: You’ll be prompted to create an account. Fill in the required details, including an account name (e.g., your business name or website name). This name helps you identify the account later.
Data Sharing Settings: Google will ask about your data sharing preferences. These settings control how your data is used and shared. Review and select the options that align with your needs.
Accept the Terms of Service: You’ll need to accept the Google Analytics Terms of Service to proceed. Read them carefully before agreeing.
Account Creation Confirmation: After accepting the terms, your Google Analytics account will be created. You’re now ready to set up your first property.

Creating a Property within Google Analytics

Think of a property as the specific website or app you want to track. Within your Google Analytics account, you can create multiple properties, each representing a different digital asset. Choosing the right property type is crucial for accurate data collection.Here’s how to create a property and choose the appropriate type:

Access the Admin Section: Once you’re in Google Analytics, navigate to the “Admin” section. You can usually find this by clicking the gear icon.
Select the Account: In the “Account” column, ensure you have the correct account selected (the one you just created).
Create a New Property: In the “Property” column, click “Create Property”.
Property Setup: You’ll be prompted to provide property details. This includes the property name (e.g., your website’s name), and the property type.
Choose Your Property Type:
- Web: Select this if you want to track a website. This is the most common type.
- App: Choose this if you want to track a mobile application (Android or iOS).
Property Details: Fill in the property details, including your website’s URL (if you selected “Web”), the industry category, and the reporting timezone.
Create and Configure: After entering the details, click “Create.” You’ll then be guided through the process of setting up your data stream, which involves adding the tracking code to your website.

Configuring Property Settings

Once your property is created, it’s time to fine-tune its settings. This includes specifying your timezone, currency, and other details that influence how your data is collected and displayed. Correct configuration ensures that your reports are accurate and meaningful.Here’s a breakdown of the essential property settings:

Time Zone: Set the time zone relevant to your target audience or your business’s location. This ensures that your reports reflect the correct time.
Currency: Select the currency you use for your business transactions. This affects how revenue and other monetary metrics are displayed.
Reporting Time Zone: This determines the time zone used for your reports.
Default URL: If you are tracking a website, this is the default URL.
Industry Category: Choose the industry category that best describes your business. This helps Google Analytics provide more relevant insights.
Enable Google Signals: This setting enables cross-device tracking and demographic reporting.
User Management: This allows you to add or remove users and assign them different permissions (e.g., view, edit, manage users).
Data Retention: Set how long Google Analytics retains your user and event data. Options range from 2 months to 14 months.
Google Ads Linking: Link your Google Ads account to Google Analytics to track advertising campaigns more effectively.

Implementing the Google Analytics tracking code on a website is crucial for data collection.

Alright, so you’ve got your Google Analytics account set up – fantastic! Now comes the real magic: getting that tracking code onto your website. This is the cornerstone of everything we’re trying to achieve, the key to unlocking valuable insights about your visitors and their behavior. Without it, you’re essentially flying blind, guessing at what works and what doesn’t. Think of it as planting the seeds for a beautiful data garden; without this step, there’s no harvest.The Google Analytics tracking code is a snippet of JavaScript that you’ll embed within your website’s code.

This code is the messenger, silently gathering information about user interactions. This data is then sent back to Google Analytics for analysis, allowing you to understand how people are using your site.

Finding the Google Analytics Tracking Code and Its Significance

Locating your Google Analytics tracking code is easier than finding a decent coffee shop on a Monday morning. It’s essential for data collection and here’s how to access it:The tracking code is a unique identifier assigned to your website’s property within Google Analytics. It’s like your website’s secret agent, collecting data on your behalf. This code enables Google Analytics to track user behavior, such as page views, session duration, bounce rate, and conversion rates.To find your tracking code:

Sign in to your Google Analytics account.
Select the appropriate account and property if you have multiple ones.
Click on “Admin” (the gear icon) located in the bottom left corner.
In the “Property” column, click on “Data Streams”.
Select the data stream (website) for which you want to find the tracking code.
Click on “Web” and select the relevant data stream.
You’ll see a “Measurement ID” which is a string starting with “G-“. This is your tracking ID, and the “Google tag” or “gtag.js” is the actual tracking code.

The significance? Without this code, you’re operating in the dark. You won’t know where your visitors are coming from, what they’re doing on your site, or whether your marketing efforts are actually working. It’s like trying to run a business without knowing your sales figures. The tracking code is the foundation upon which all your analytics-driven decisions are built.

Adding the Tracking Code to Your Website

Now, let’s get that code onto your website! There are a couple of main ways to do this: manually inserting it or using a tag manager. It’s like choosing between building your own house from scratch or hiring a contractor.

Manual Insertion: This involves directly pasting the tracking code into the HTML of your website. It’s like putting a stamp on an envelope, you gotta know where it goes.

Tag Manager: This is like having a project manager for all your tracking codes. Google Tag Manager (GTM) simplifies the process by allowing you to manage all your tags from a single interface. It’s the modern, efficient way to do things.

Here’s a simplified breakdown:

Manual Insertion: You’ll copy the tracking code and paste it into the ` ` section of every page of your website, right before the closing `` tag. This ensures the code loads quickly and tracks every page. This method offers direct control but can become cumbersome if you have multiple tags or frequently update your website.
Google Tag Manager: GTM allows you to deploy and manage tags without modifying your website’s code directly. You install the GTM container code once, and then you can add, remove, and update tags (including the Google Analytics tracking code) from the GTM interface. This method is more flexible, easier to manage, and ideal for websites with multiple tracking needs. GTM also supports more complex tracking scenarios and integrates seamlessly with other marketing tools.

Consider a scenario: a small e-commerce site with a few pages. Manual insertion might be perfectly fine. But for a large, dynamic website with multiple marketing campaigns and tracking requirements, Google Tag Manager is the clear winner.

Verifying Tracking Code Installation

You’ve added the code, now it’s time to confirm that it’s actually working. This is where you put your detective hat on and make sure everything is in order.

Step-by-Step Guide to Verification:

Check the Source Code: View the source code of your website (right-click on the page and select “View Page Source” or similar). Search for the tracking code snippet (usually the `gtag.js` code). If it’s there, that’s a good start!

Real-time Reports: In Google Analytics, go to “Realtime” reports. If you’re actively browsing your website, you should see your activity reflected in the real-time data within a few seconds. This is a quick way to confirm that the code is collecting data.

Google Analytics Debugger Extension: Install the Google Analytics Debugger Chrome extension. This extension allows you to see detailed information about how Google Analytics is tracking your website. Activate the debugger and browse your website; the extension will show you the tracking hits being sent to Google Analytics. This is a very thorough check.

Wait and Review: Give it some time. Data doesn’t appear instantly. Wait at least 24-48 hours to see data populate in your standard reports (e.g., “Audience Overview”). If you see data flowing in, congratulations, you’ve successfully installed the tracking code!

Check for Errors: Review the “Admin” section in Google Analytics, specifically the “Property Settings” and “Tracking Info” to make sure there are no error messages or warnings related to tracking.

If everything checks out, congratulations! You’ve successfully implemented the Google Analytics tracking code and are now ready to start gathering valuable data about your website’s performance. Now, the fun begins – analyzing the data and making data-driven decisions.

Configuring Google Analytics settings to optimize data tracking needs careful consideration.

Fine-tuning your Google Analytics settings is like giving your website’s data a super-powered lens. It’s not just about collecting numbers; it’s about getting the right numbers, the ones that tell the true story of how people are interacting with your site. This section dives into the essential configurations that transform raw data into actionable insights, ensuring you’re making decisions based on a clear and accurate picture of your audience.

Excluding Internal and Bot Traffic Through Filters

Accurate data hinges on filtering out the noise. Imagine trying to understand your website’s performance while your own team’s browsing and the incessant crawling of bots are muddying the waters. Setting up filters is the digital equivalent of a high-tech sieve, separating the valuable insights from the irrelevant data.Here’s how to create these crucial filters:

Identify your internal IP address(es): You’ll need to know the IP address or range of IP addresses used by your team. You can find this by searching “what is my IP address” on Google while connected to your work network. If you have a static IP address, it will remain the same. If you have a dynamic IP address, it might change periodically.
Create a new filter: In Google Analytics, navigate to the “Admin” section. Under the “View” column (the one with the website name), click on “Filters”. Then, click the “+ Add Filter” button.
Configure the filter for internal traffic:
- Filter Type: Select “Predefined”.
- Select filter type: Choose “Exclude” and then “traffic from the IP addresses”.
- Select expression: Choose “that are equal to”.
- IP address: Enter your internal IP address (or the range if applicable).
- Filter Name: Give your filter a descriptive name like “Exclude Internal Traffic”.
Save the filter: Click “Save”.
Exclude Bot Traffic: Google Analytics often includes a setting to automatically exclude bot traffic. Go to “Admin” > “View Settings” and ensure the box labeled “Exclude all hits from known bots and spiders” is checked. This helps filter out automated traffic that isn’t from real users.

By implementing these steps, you’ll ensure that your analytics reports reflect the genuine user behavior, leading to more informed decisions.

Remember to always test your filters. After setting up a filter, check your reports after a day or two to confirm that your internal traffic is being excluded.

Linking Google Analytics with Other Google Services, How to set up google analytics

The beauty of Google’s ecosystem lies in its interconnectedness. Linking Google Analytics with other services, like Google Ads and Google Search Console, unlocks a wealth of insights and opportunities for optimization. It’s like having all the pieces of a puzzle suddenly snap together, revealing a clearer, more complete picture of your online presence.Here’s how linking enhances your data analysis and marketing efforts:

Linking with Google Ads:
- Benefits: Import Google Analytics goals and transactions into Google Ads to track conversions directly within your advertising campaigns. This enables you to optimize campaigns based on user behavior data, such as bounce rates, time on site, and pages visited, leading to improved return on investment (ROI).
- Process: In Google Analytics, go to “Admin” > “Google Ads Linking”. Follow the on-screen instructions to link your accounts. You’ll typically need to select the Google Ads account you want to link and confirm the connection.
Linking with Google Search Console:
- Benefits: Access search query data, including the s users are searching for to find your website, and track organic traffic performance. This information helps you optimize your website’s content and structure for search engines.
- Process: In Google Analytics, go to “Admin” > “Search Console Settings”. Follow the prompts to link your Search Console account. You’ll need to verify ownership of your website in Search Console.
Enhanced Reporting and Analysis: Linking these services allows for a more holistic view of your website’s performance. You can see how users are interacting with your site after clicking on your ads or from organic search results.

These integrations transform data into actionable strategies, allowing you to tailor your advertising, content, and overall website experience for maximum impact. Consider a small e-commerce business. By linking Google Ads and Google Analytics, the owner can see which s are driving the most conversions (sales). This information allows them to refine their ad spend, focusing on the most profitable s and improving their overall return on investment.

Setting Up Goals and Events in Google Analytics

Goals and events are the compass and the map of your website’s performance. They define what success looks like and provide a roadmap for understanding how users are achieving (or not achieving) those objectives. Setting them up correctly is crucial for measuring the effectiveness of your website and marketing efforts.Here’s a guide to setting up goals and events, along with examples:

Goal Type	Description	Example	Implementation Notes
Destination	Tracks when a user reaches a specific page.	Confirmation page after a purchase, “Thank You” page after form submission, registration success page.	Requires setting the “Destination” URL in the goal configuration. You can choose from options like “Equals to,” “Begins with,” or “Regular expression” to match the URL.
Duration	Measures the amount of time a user spends on your website.	User spends more than 5 minutes on a blog post, a user spends more than 2 minutes on the product page.	Set a time threshold (e.g., 5 minutes). Analytics tracks the session duration and triggers the goal if the threshold is met.
Pages/Screens per session	Tracks how many pages a user views in a single session.	User views more than 3 pages, user reads more than 5 articles on the blog.	Set a page view threshold (e.g., 3 pages). The goal is triggered if the user meets or exceeds the threshold.
Event	Tracks specific user interactions that don’t necessarily involve page loads.	Video plays, button clicks (e.g., “Add to Cart”), file downloads, form submissions (using event tracking code).	Requires implementing event tracking code on your website to send data to Google Analytics. You define event categories, actions, labels, and values.

By thoughtfully defining goals and events, you gain the ability to measure what truly matters.

Exploring the Google Analytics interface and understanding its core reports is essential.

Once you’ve successfully set up your Google Analytics account and implemented the tracking code, the real fun begins: diving into the data! The Google Analytics interface can seem a bit overwhelming at first, but fear not! We’ll break down the layout and explore the core reports, so you can start gleaning valuable insights about your website’s performance. Think of it as your digital detective agency, where you’re constantly seeking clues about user behavior and the effectiveness of your online strategies.

The Google Analytics Interface Layout and Navigation

Navigating the Google Analytics interface is crucial for effectively accessing and interpreting your data. Understanding the key sections and navigation elements will save you time and help you find the information you need.The interface is structured around a left-hand navigation menu, a main content area, and a top navigation bar. Here’s a breakdown:

Left-hand Navigation: This is your primary navigation hub. It contains links to various sections, including:
- Home: Provides a quick overview of key metrics and recent activity.
- Reports: Where you’ll spend most of your time. This section houses the core reports, categorized by Audience, Acquisition, Behavior, Conversions, and Realtime.
- Realtime: Displays live website activity.
- Advertising: Integrates with Google Ads and other advertising platforms.
- Admin: Allows you to manage your account, properties, and views, and configure settings.
Main Content Area: This is where the data is displayed. The content changes based on the section you select in the left-hand navigation. You’ll see charts, graphs, tables, and other visualizations of your website data.
Top Navigation Bar: Provides access to account settings, search functionality, and other useful tools. You’ll also find the date range selector here, which allows you to specify the period for which you want to view data.

Real-Time Reports and Monitoring Live Website Activity

The Real-Time reports are like a live news feed for your website. They show you what’s happening on your site right now, providing instant feedback on user activity. This is particularly useful for monitoring the impact of recent changes or campaigns.To access the Real-Time reports, navigate to “Realtime” in the left-hand navigation menu. The reports provide the following information:

Overview: A summary of real-time activity, including the number of active users, pageviews per minute, and top active pages.
Locations: Shows the geographical locations of your active users.
Traffic Sources: Displays the sources driving traffic to your site in real-time (e.g., organic search, social media, referrals).
Content: Lists the pages users are currently viewing on your site.
Events: Tracks specific events, such as button clicks or video plays, as they happen.

Consider a scenario: you just launched a new marketing campaign. Using Real-Time reports, you can immediately see if the campaign is driving traffic to your site and which pages are receiving the most views. If the traffic isn’t performing as expected, you can quickly adjust your campaign strategy.

Key Reports: Audience, Acquisition, and Behavior

The core reports within Google Analytics provide deep insights into your website’s audience, how they find your site, and how they interact with your content. Understanding these reports is critical for data-driven decision-making.Here’s a breakdown of some key reports:

Audience Reports: Provide information about the characteristics of your website visitors.
- Overview: Offers a summary of your audience’s demographics, interests, and behavior.
- Demographics: Reveals information about your audience’s age, gender, and interests.
- Interests: Shows the interests of your audience, helping you understand their preferences.
- Geo: Provides data on the geographical location of your visitors, including language and location.
- Behavior: Analyzes user behavior, such as new vs. returning visitors, frequency, and recency.
- Technology: Details the technology your audience uses, including browser, operating system, and network.
Example: You notice a significant increase in traffic from a specific age group after launching a social media campaign. This suggests the campaign is resonating with that demographic.
Acquisition Reports: Show how users are arriving at your website.
- Overview: Presents a summary of your traffic sources, including organic search, direct, referral, social, and paid search.
- All Traffic: Provides a detailed view of all traffic sources.
- Channels: Categorizes traffic by channel (e.g., organic search, social, direct).
- Source/Medium: Displays the specific sources and mediums driving traffic.
- Referrals: Lists websites that are sending traffic to your site.
Example: You discover a large portion of your traffic comes from a specific social media platform. This indicates your content is performing well on that platform and can inform future content strategy.
Behavior Reports: Reveal how users interact with your website’s content.
- Overview: Presents a summary of user behavior, including pageviews, bounce rate, and time on page.
- All Pages: Lists all pages on your site and their performance metrics.
- Content Drilldown: Allows you to explore website content in a hierarchical manner.
- Landing Pages: Shows the pages users first land on when visiting your site.
- Exit Pages: Displays the pages users are leaving your site from.
- Site Search: Provides insights into what users are searching for on your site.
Example: You observe a high bounce rate on a specific landing page. This suggests the page might not be relevant to the traffic it’s receiving or that it lacks clear calls to action, prompting you to redesign the page or refine your targeting.

Troubleshooting common issues encountered during Google Analytics setup is helpful.: How To Set Up Google Analytics

How to Set Up Google Analytics for Your Website

Setting up Google Analytics, while generally straightforward, can sometimes present a few bumps in the road. It’s like baking a cake – you follow the recipe, but occasionally, something goes awry. This section is all about diagnosing and fixing those little hiccups to ensure your data collection is smooth and accurate. We’ll delve into the most common pitfalls and provide you with practical solutions to get your analytics up and running perfectly.

Incorrect Tracking Code Installation and Data Discrepancies

A significant portion of setup issues stems from the tracking code. Think of it as the secret ingredient – if it’s not added correctly, the whole recipe fails. Here’s how to ensure your code is properly implemented and how to troubleshoot any resulting data discrepancies.The first step involves verifying the tracking code installation. You can check the following items:

Code Placement: The tracking code should be placed within the ` ` section of every page on your website, or just after the opening `` tag, depending on your preferred method. Verify that the code exists on all pages.
Syntax Errors: Double-check the code for any typos or missing characters. Even a single misplaced character can break the tracking.
Plugin Conflicts: Some website plugins or themes can interfere with the tracking code. Try disabling plugins one by one to see if any are causing the problem.
Using Google Tag Assistant: This is a Chrome browser extension that helps you verify that your Google Analytics tracking code is correctly installed and functioning. It highlights any errors and provides helpful suggestions.

Data discrepancies are another frequent concern. Here’s how to address them:

Check Date Ranges: Ensure you are viewing data within the correct date range. A common mistake is analyzing the wrong period.
Filter Out Internal Traffic: Prevent your own website visits from skewing the data by filtering out your IP address. This gives a clearer picture of external user behavior.
Cross-Domain Tracking: If your website spans multiple domains, configure cross-domain tracking to track user journeys across all domains seamlessly.
Bot Traffic: While Google Analytics filters some bot traffic, not all is caught. Consider using advanced bot filtering techniques to improve data accuracy.
Sampled Data: For websites with very high traffic volumes, Google Analytics may sample data. This can impact the accuracy of some reports. Consider upgrading to Google Analytics 360 (paid version) for unsampled data.

Importance of Data Privacy and Compliance with Regulations like GDPR

In today’s digital landscape, respecting user privacy is not just ethical; it’s legally mandated. Regulations like the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States set strict rules on how you collect and use user data. Ignoring these regulations can lead to hefty fines and reputational damage.Data privacy and compliance are essential for the following reasons:

Legal Requirements: Adhering to laws like GDPR and CCPA is non-negotiable.
Building Trust: Being transparent about data collection fosters trust with your users.
Avoiding Penalties: Non-compliance can result in substantial financial penalties.
Ethical Considerations: Respecting user privacy is simply the right thing to do.

Here are some examples of how to address compliance:

Obtain Consent: Before collecting any personal data, obtain explicit consent from users. This is often done through a cookie consent banner. Make it easy for users to accept or reject cookies.
Provide Clear Privacy Policies: Create a clear and concise privacy policy that explains what data you collect, how you use it, and how users can control their data.
Implement Data Anonymization: Anonymize or pseudonymize data whenever possible. This helps protect user privacy while still allowing you to analyze trends.
Data Minimization: Collect only the data that is absolutely necessary for your analytics purposes. Avoid collecting unnecessary personal information.
Data Security: Implement robust security measures to protect user data from unauthorized access or breaches.
User Rights: Provide users with the ability to access, modify, and delete their data.
Use Google Analytics Features: Utilize Google Analytics features that support privacy, such as IP anonymization and user-id tracking.

Remember, compliance is an ongoing process, not a one-time fix. Regularly review your data collection practices and adapt to any changes in regulations.