I Love Fall Meme Unraveling the Seasons Digital Embrace

I love fall meme – The “I Love Fall” meme isn’t just a collection of images and captions; it’s a vibrant tapestry woven from the threads of internet culture, a digital testament to our collective adoration for pumpkin spice everything, cozy sweaters, and the crisp embrace of autumn. It all started with a simple sentiment, a shared love for the season, that quickly blossomed into a phenomenon.

Imagine, if you will, the early days of social media, a time when sharing a photo with a heartfelt caption was a novel form of expression. That’s where our story begins, with the humble origins of a meme that would eventually blanket the digital landscape in a kaleidoscope of falling leaves and pumpkin-flavored delights.

From its initial appearances on platforms like Tumblr and early image boards, the “I Love Fall” meme rapidly evolved. It’s a journey through the ever-changing landscape of the internet, witnessing its adaptations and re-imaginings across different online communities and subcultures. Each iteration, each variation, adds a new layer to the story, revealing the meme’s remarkable adaptability and its enduring appeal to a diverse audience.

We’ll be tracing the origins, examining the common themes, and analyzing the impact this digital phenomenon has had on marketing, advertising, and even the broader cultural conversation.

Discovering the origins and evolution of the “I Love Fall” meme is a fascinating journey through internet culture.: I Love Fall Meme

The “I Love Fall” meme, a seemingly simple expression of seasonal affection, has blossomed into a widespread internet phenomenon. Its enduring popularity reflects a deep connection with the autumnal season, tapping into themes of comfort, nostalgia, and a shared experience of changing weather. This exploration delves into the meme’s genesis and its fascinating evolution across the digital landscape.

Initial Appearance and Factors of Popularity

The genesis of the “I Love Fall” meme can be traced back to the early days of social media and image-sharing platforms. Around the late 2000s and early 2010s, as sites like Tumblr and Pinterest gained traction, users began sharing images and text expressing their fondness for autumn. The meme’s simplicity, combined with the visually appealing aesthetics associated with fall—think pumpkin spice lattes, cozy sweaters, and vibrant foliage—fueled its initial popularity.Early iterations often featured simple text overlays on photographs of fall scenery, such as crisp leaves, pumpkins, or steaming mugs.

The meme’s accessibility was a key factor in its rapid spread. It required minimal effort to create and share, making it easily adopted by a wide audience. The themes resonated with a sense of collective nostalgia for childhood, and the anticipation of holidays like Halloween and Thanksgiving further cemented its appeal. The meme quickly transcended its initial platform and spread across various social media channels, becoming a symbol of the season.The meme’s success can be attributed to several factors: the inherent beauty of autumn, the accessibility of the meme format, and the desire for community and shared experiences.

Furthermore, the commercialization of fall, with the rise of pumpkin spice everything and fall-themed merchandise, contributed to the meme’s relevance and cultural significance. The combination of these elements created a perfect storm for the “I Love Fall” meme to flourish.

Chronological Account of Meme Evolution

The “I Love Fall” meme has undergone a significant evolution, adapting to changing internet trends and subcultural preferences. Early versions were characterized by simple text-based images, but as meme culture evolved, so did the “I Love Fall” expression. The use of image macros, GIFs, and video content became more prevalent, allowing for more creative and humorous interpretations of the theme.Over time, the meme has been repurposed across diverse online communities.

For example, the “I Love Fall” sentiment has been used satirically, with images depicting over-the-top fall activities or critiques of the season’s commercialization. Conversely, the meme has also been embraced by communities that celebrate the beauty of nature and the changing seasons. The meme’s adaptability and its ability to reflect a wide range of emotions and experiences have ensured its continued relevance.The rise of platforms like TikTok has further accelerated the meme’s evolution.

Short-form video content has become a popular medium for expressing “I Love Fall” sentiments, often incorporating trending sounds, dances, and challenges. The meme has also been used to promote brands and products associated with fall, solidifying its place in the commercial landscape. The continuous evolution of the meme demonstrates its capacity to adapt to new technologies and social trends.

Key Phases in the “I Love Fall” Meme’s Evolution

Here’s a table illustrating key phases in the evolution of the “I Love Fall” meme:

Date Range	Notable Variations	Platforms	Trends
Late 2000s – Early 2010s	Simple text overlays on fall-themed images (e.g., leaves, pumpkins).	Tumblr, Pinterest, early Facebook.	Focus on aesthetic visuals and expressing general appreciation for the season.
Mid-2010s	Introduction of image macros with relatable text; creation of “basic” fall-themed content.	Facebook, Twitter, Reddit (various subreddits).	Increasing use of humor and satire; meme commodification and the rise of the “basic” label.
Late 2010s – Early 2020s	Use of GIFs and video content; parodies of fall activities and commercialism.	Instagram, Twitter, TikTok.	Emphasis on short-form video content; incorporation of trending sounds and challenges; rise of niche fall-themed content.
2020s – Present	Continued use of diverse formats; integration of fall-themed product promotions and brand collaborations.	TikTok, Instagram, YouTube.	Memes are becoming more commercialized and integrated with brand promotions, with a focus on seasonal trends and online challenges.

The “I Love Fall” meme’s journey, from its humble beginnings to its current status as a digital staple, exemplifies the dynamic nature of internet culture.

Unpacking the common themes and tropes found within “I Love Fall” memes reveals a cultural fascination.

The “I Love Fall” meme phenomenon isn’t just about seasonal preference; it’s a potent cultural snapshot. It reflects a collective yearning for comfort, nostalgia, and a specific aesthetic associated with the autumn season. The memes tap into a shared understanding of what constitutes “fall” in the popular imagination, transforming these elements into easily digestible, shareable content. This shared experience fosters a sense of community, allowing individuals to connect over their mutual appreciation for the season.

Recurring Themes and Tropes, I love fall meme

The core of “I Love Fall” memes lies in a consistent set of themes and tropes that resonate with a wide audience. These elements are not randomly selected; they are carefully chosen to evoke specific feelings and associations.* Pumpkin Spice Everything: The ubiquitous pumpkin spice latte (PSL) serves as the ultimate symbol of fall. Memes often satirize the obsession with this flavor, depicting exaggerated reactions to its availability or poking fun at the perceived basicness of its enthusiasts.

The popularity of the PSL can be tracked through Google Trends, with consistent spikes in search interest every fall season.

This trend reflects the cultural impact of branding and how it shapes consumer behavior. The image of the PSL is frequently used in memes to highlight the seasonal hype. For example, a meme might feature a picture of a PSL with the caption, “My blood type is Pumpkin Spice.”

Cozy Sweaters

Soft, oversized sweaters represent comfort and the embrace of cooler weather. Memes often show individuals wrapped in sweaters, highlighting the desire for warmth and relaxation. The visuals often include vibrant autumnal colors. The imagery emphasizes the tactile sensation of coziness, linking it to the feeling of security and well-being. This is a deliberate design choice that enhances the relatability of the memes.

Crisp Air

The feeling of cool, refreshing air is a defining characteristic of fall. Memes often use images of people breathing deeply or enjoying outdoor activities, highlighting the sensory experience of the season. This element taps into the idea of a change of pace, a break from the heat of summer, and a time for outdoor adventures.

Falling Leaves

The visual spectacle of changing leaves is a quintessential symbol of fall. Memes often incorporate images of colorful leaves, falling from trees, or being raked into piles. The leaves represent change, transition, and the beauty of nature’s cyclical patterns. The visual impact is designed to evoke a sense of awe and tranquility. This also speaks to the nostalgia of childhood memories, playing in piles of leaves.These themes, when combined, create a powerful and instantly recognizable aesthetic, which allows people to express their love for the season.

Meme Formats and Humor

The effectiveness of “I Love Fall” memes lies not only in their themes but also in their format and the way they are presented. Humor is essential, and it’s achieved through several different formats.* Image Macros: These are images with overlaid text, often featuring a recognizable character or scene. They allow for concise and easily shareable expressions of sentiment.

A common example is using the “Distracted Boyfriend” meme with the boyfriend representing someone’s previous summer interests, the girlfriend representing fall, and the other woman representing something else.

Animated GIFs

These short, looping videos can convey a wide range of emotions and actions. A GIF of a person dramatically putting on a scarf, or a dog playing in leaves, perfectly captures the spirit of fall. These are designed to be easily shareable and visually engaging.

Video Clips

Longer-form video content allows for more nuanced storytelling and comedic timing. A short video of someone excitedly decorating for fall, or a montage of fall activities, can create a powerful emotional connection.The humor in these memes often comes from exaggeration, irony, and relatable situations. The use of common tropes, such as the pumpkin spice latte, is often satirized, leading to lighthearted self-deprecation and communal understanding.

Top Five Meme Formats

Here are the five most popular meme formats associated with “I Love Fall,” along with their characteristics and examples:* Image Macros with Text Overlay: These are the most common format, featuring a popular image with text expressing a fall-related sentiment. For example, a picture of a cozy fireplace with the text “Me, counting down the days until fall.”

“Is It Fall Yet?” Comparisons

These memes use side-by-side comparisons to highlight the differences between summer and fall. For example, one side might show someone sweating in summer heat, and the other side shows someone bundled up in a cozy sweater with fall foliage.

“Expectation vs. Reality” Scenarios

These memes depict the idealized version of fall versus the more realistic, often humorous, version. For example, the expectation might be a perfectly Instagrammable pumpkin patch visit, while the reality is a muddy field and long lines.

Animated GIFs of Fall Activities

Short, looping videos that capture the essence of fall, such as someone jumping into a pile of leaves or drinking a PSL.

Parody Memes

These memes repurpose existing meme formats to fit the “I Love Fall” theme. For example, using the “Woman Yelling at a Cat” meme with the woman being excited about fall and the cat being indifferent.

Analyzing the audience demographics and motivations behind the “I Love Fall” meme allows a deep understanding.

Delving into the audience of the “I Love Fall” meme unveils a fascinating portrait of internet culture. This meme, more than just a fleeting trend, resonates with specific demographics and taps into deep-seated psychological and social needs. Examining who shares these memes and why provides valuable insights into the power of seasonal celebrations and online communities.

Audience Demographics

The typical audience for “I Love Fall” memes is diverse, yet certain trends emerge. These memes appeal to a broad spectrum of individuals, but specific demographics show a greater propensity for engagement.The age range most actively involved spans from late teens to middle age, with a particularly strong presence among young adults (18-35). This group, often digitally native, is highly active on social media platforms and readily embraces trends.

They are the prime consumers and creators of meme content, viewing these memes as a way to express themselves and connect with others. The next age group, 35-50, is also a significant participant, having grown up with the internet and social media.Gender distribution appears relatively balanced, with both men and women actively sharing and interacting with the content. While stereotypes may suggest a stronger female inclination towards fall-themed content, the reality is more nuanced.

The shared experience of seasonal transitions transcends gender lines, appealing to universal themes of comfort, change, and celebration.Geographically, the meme enjoys widespread popularity across North America and Europe, where the fall season is strongly defined by visual cues like changing leaves and cozy weather. However, the meme’s reach extends globally, with variations and adaptations appearing in regions where fall is less visually pronounced but the cultural associations of the season are still embraced.

This widespread reach demonstrates the adaptability of the meme and its ability to connect with diverse cultural contexts.Online interests heavily influence engagement. Individuals interested in lifestyle, home décor, cooking, and travel are more likely to interact with “I Love Fall” memes. These individuals are often active on platforms like Instagram, Pinterest, and TikTok, where visual content is dominant. They might be sharing images of pumpkin spice lattes, cozy sweaters, or scenic autumn landscapes.

The content reflects their aspirations for a particular lifestyle. The content of the memes reflects their lifestyle aspirations, making them even more relatable and engaging.

Motivations Behind Meme Creation and Sharing

The driving forces behind the creation and sharing of “I Love Fall” memes are varied, yet several core motivations consistently surface. These motivations reveal the meme’s power as a vehicle for self-expression, social connection, and cultural participation.Expressing excitement for the season is a primary motivator. Memes serve as a readily accessible and shareable way to announce one’s enthusiasm for fall.

The memes themselves often feature imagery and text that convey feelings of joy and anticipation. For example, a meme might display a picture of a pumpkin spice latte with the text, “It’s Fall, Y’all!” or a picture of colorful leaves with the caption “Fall Vibes Only.” This is a way to celebrate and share the excitement.Seeking social validation is another key driver.

Sharing a “I Love Fall” meme can be a way to signal belonging to a particular community, demonstrating that one is “in the know” and shares common interests. When someone shares a meme and gets a positive response, they get social validation. The memes often incorporate inside jokes and references that resonate with a specific audience, creating a sense of shared identity and belonging.

For example, a meme referencing a popular fall movie or TV show, such as “Hocus Pocus” or “Gilmore Girls,” can foster connection among fans of those shows.Participating in a shared cultural experience is also a significant factor. The “I Love Fall” meme is part of a larger cultural conversation about seasonal transitions. Sharing the memes allows individuals to actively engage in this conversation and express their views on the season.

The memes often reflect common cultural touchstones associated with fall, such as Halloween, Thanksgiving, and the changing of the leaves. They create a shared cultural experience.

Psychological and Social Reasons for Engagement

People engage with the “I Love Fall” meme for a complex interplay of psychological and social reasons.

• Nostalgia: The meme often evokes feelings of nostalgia for past experiences associated with fall, such as childhood memories of trick-or-treating or family gatherings during Thanksgiving.
  

  The sight of a meme featuring a pumpkin patch might instantly transport someone back to their childhood, creating a feeling of warmth and comfort.

• Escapism: In a world that can be stressful, the meme provides a form of escapism, offering a temporary retreat into a world of cozy imagery and positive associations.
  

  A meme showing a person snuggled under a blanket with a cup of hot chocolate allows the viewer to momentarily escape the everyday and immerse themselves in the feeling of comfort and relaxation.

• Desire for Connection: Sharing and interacting with the meme allows people to connect with others who share similar interests and values.
  

  A meme about apple picking, shared within a Facebook group of local residents, can foster a sense of community and shared experiences.

Examining the impact of the “I Love Fall” meme on marketing and advertising shows interesting results.

The “I Love Fall” meme, with its pervasive themes of pumpkin spice, cozy sweaters, and autumnal activities, has become a marketing goldmine. Businesses and brands, recognizing the meme’s viral potential and its strong association with positive emotions, have cleverly integrated it into their campaigns. This strategic integration has allowed them to connect with target audiences on a more personal and engaging level, fostering brand loyalty and driving sales.

The effectiveness of these campaigns lies in their ability to tap into the shared cultural experience and the specific emotional resonance of the season.

Leveraging the “I Love Fall” Meme for Promotion

Brands have creatively employed the “I Love Fall” meme to promote a variety of products and services, from seasonal treats to home goods. This strategy involves understanding the core elements of the meme – the imagery, the language, and the overall feeling of autumn – and then adapting it to their marketing objectives. Successful campaigns typically achieve this by creating content that feels authentic and relevant to the target audience’s interests and aspirations.Here’s how businesses have capitalized on the meme:

• Seasonal Product Promotion: Coffee shops, bakeries, and food brands have been among the most enthusiastic adopters. They use the meme to highlight their fall-themed offerings, such as pumpkin spice lattes, apple cider donuts, and seasonal ingredients. This is a natural fit, as these products align directly with the meme’s core themes. For instance, Starbucks, well-known for its pumpkin spice latte, frequently utilizes the meme’s imagery and language on social media, creating a sense of anticipation and excitement around the drink’s return each year.

  This is often accompanied by humorous or relatable content that resonates with their audience.

• Lifestyle and Apparel Brands: Clothing retailers, home decor stores, and lifestyle brands have also jumped on the bandwagon. They leverage the meme to showcase their fall collections, promoting cozy sweaters, blankets, candles, and other products associated with the season. These brands often create visually appealing content, using autumn-themed backdrops and styling to evoke the desired mood. A successful example is the use of influencer marketing, where brands collaborate with lifestyle bloggers and social media personalities to create content that feels authentic and aligned with the “I Love Fall” aesthetic.

• Service-Based Businesses: Even service-based businesses, such as travel agencies and event planners, have found ways to use the meme. They might promote fall getaways, autumn-themed events, or seasonal services. For instance, a travel agency could create a social media campaign featuring picturesque fall foliage and offer travel packages to destinations known for their autumn beauty. This demonstrates the meme’s versatility and its ability to be adapted to various industries.

Advertising Contexts and Campaign Effectiveness

The “I Love Fall” meme has appeared in a variety of advertising contexts, each with its own level of success. The effectiveness of these campaigns often hinges on several factors, including the relevance of the meme to the brand, the quality of the creative execution, and the chosen platform.Here are some examples:

• Social Media Posts: This is perhaps the most common application. Brands create visually appealing posts featuring fall imagery, humorous captions, and calls to action. Effectiveness depends on the engagement the post receives, which is influenced by the quality of the content and the relevance to the target audience. A simple image of a pumpkin spice latte with a caption like, “Fall is here! Treat yourself,” might generate a few likes, but a more creative and relatable post, perhaps featuring a funny meme format, is likely to have a higher impact.

• Email Marketing: Brands use the meme in email campaigns to announce seasonal promotions, new product launches, or special offers. This is an effective way to reach a targeted audience directly. Emails with subject lines like, “Fall into savings!” or “Cozy up with our new collection” are common. The effectiveness of these campaigns is measured by open rates, click-through rates, and conversions.

• Print Ads: While less common, the meme can also be adapted for print advertising, such as in magazines or brochures. These ads often feature visually striking imagery and concise messaging. The effectiveness is harder to measure, but the ad’s ability to capture attention and convey the brand’s message is crucial.

In terms of what makes a campaign effective or ineffective, consider these points:

• Relevance: The meme must be relevant to the brand’s products or services. A brand selling snowboards, for example, might find it less effective than a brand selling fall apparel.
• Creativity: The content must be creative and engaging. Generic posts are unlikely to resonate with the audience.
• Authenticity: The campaign should feel authentic and not forced. Audiences are quick to spot inauthentic marketing efforts.
• Platform: The platform matters. What works on Instagram might not work on LinkedIn.
• Targeting: Campaigns should be targeted to the appropriate audience. This involves understanding the demographics and interests of the target market.

Successful “I Love Fall” Meme Campaigns

Here is a table showcasing examples of brands successfully using “I Love Fall” memes:

Brand	Campaign Objective	Meme Used	Results Achieved
Starbucks	Promote Pumpkin Spice Latte launch	“I Love Fall” imagery and captions on social media, including user-generated content and humorous memes.	Increased social media engagement, significant sales lift during the fall season, and high brand recall.
Bath & Body Works	Promote Fall fragrance collection	Visually appealing posts showcasing fall-themed candles, body care products, and cozy imagery, with captions referencing fall activities and feelings.	Increased website traffic, higher sales of fall-scented products, and strong social media engagement.
Target	Promote Fall home decor and apparel	A series of social media posts featuring fall-themed products, humorous captions, and relatable memes about fall activities.	Increased brand awareness, higher sales of fall merchandise, and significant customer engagement on social media.
Trader Joe’s	Promote Fall-themed grocery products	Social media posts and in-store displays highlighting seasonal products, such as pumpkin spice items and fall produce, often using humorous and relatable content.	Increased sales of fall-themed grocery items, increased store traffic, and positive customer feedback.

These examples demonstrate how brands can successfully leverage the “I Love Fall” meme to connect with their target audiences, boost brand awareness, and drive sales. The key lies in understanding the meme’s core elements, creating authentic and relevant content, and selecting the appropriate platforms for distribution. The continuous evolution of internet culture means that these strategies need to be adapted, but the fundamental principle of tapping into shared cultural experiences will remain a cornerstone of effective marketing.

Exploring the cultural significance of the “I Love Fall” meme provides valuable insights into online expression.

The “I Love Fall” meme, seemingly simple in its premise, has become a powerful reflection of our evolving cultural landscape. More than just a collection of images and captions celebrating the season, it embodies broader trends, values, and anxieties present in contemporary society. Its enduring popularity offers a window into how we express ourselves, connect with others, and navigate the complexities of online communication.

The Meme’s Role in Shaping and Reflecting Cultural Trends

The “I Love Fall” meme, in its various iterations, plays a significant role in both shaping and mirroring broader cultural trends and values. It serves as a lens through which we can examine the interplay of consumerism, seasonal celebrations, and the ever-changing nature of online communication. The meme’s popularity is fueled by its ability to tap into deeply ingrained societal preferences and anxieties.

It acts as a form of cultural shorthand, instantly recognizable and easily shareable, fostering a sense of community among those who participate in it.The meme’s connection to consumerism is undeniable. The association of fall with pumpkin spice lattes, cozy sweaters, and autumnal décor highlights the commodification of seasonal experiences. The meme often features products and brands, subtly (or not so subtly) promoting consumption as a means of embracing the season.

Consider the prevalence of images showcasing specific brands of coffee or clothing, subtly influencing consumer behavior. This trend reflects the broader cultural embrace of lifestyle marketing, where brands curate experiences and aspirations that resonate with consumers’ desires.Furthermore, the “I Love Fall” meme capitalizes on the human desire for ritual and celebration. Seasonal celebrations, deeply rooted in history and tradition, provide structure and meaning to our lives.

The meme leverages this by creating a shared online experience that mirrors the offline traditions of autumn, like carving pumpkins or watching spooky movies. The meme provides a space to connect and share experiences, solidifying its place in the cultural landscape.The evolution of online communication also plays a crucial role in the meme’s influence. As internet culture has become more visual and participatory, the meme has adapted and thrived.

It relies on user-generated content, allowing individuals to express their creativity and contribute to the ongoing narrative. The meme’s ability to evolve and adapt, incorporating new trends and incorporating new elements, ensures its continued relevance and appeal. The meme’s success showcases how online platforms shape how we interact with the world and how we create a shared cultural identity.

Comparing the “I Love Fall” Meme with Other Seasonal or Topical Memes

Comparing the “I Love Fall” meme with other seasonal or topical memes reveals its unique characteristics and contributes to its lasting popularity. Many memes come and go, but the “I Love Fall” meme consistently resurfaces each year, adapting to changing trends while maintaining its core appeal. This longevity stems from a combination of factors, including its broad relatability, its connection to a universally beloved season, and its inherent adaptability.Unlike memes tied to specific events or fleeting trends, the “I Love Fall” meme focuses on a season.

This provides it with a built-in cycle of relevance, ensuring its return each year. Consider how memes based on a particular political event have a limited lifespan, fading as the news cycle changes. In contrast, the “I Love Fall” meme can be updated with new trends each year, ensuring it stays fresh and engaging.Furthermore, the meme’s focus on positive emotions contributes to its enduring appeal.

The celebration of autumn evokes feelings of warmth, comfort, and nostalgia, emotions that resonate deeply with many people. This positive association makes it more likely to be shared and embraced. This is in stark contrast to memes based on negativity or controversy, which may have a shorter lifespan.The “I Love Fall” meme also reflects the current cultural climate through its incorporation of evolving trends.

For example, the rise of self-care and wellness has been reflected in memes featuring cozy activities. The meme’s ability to incorporate new elements, such as specific aesthetics or cultural references, ensures its continued relevance. This adaptability ensures that the meme remains engaging and relatable. The ability to embrace the present and keep up with trends ensures that it does not become stale or out-of-date.

Top Five Cultural Influences Contributing to the Meme’s Appeal

The enduring appeal of the “I Love Fall” meme is the result of several cultural influences working in concert. These influences include deeply rooted traditions, media portrayals, and the ever-evolving nature of internet culture. Understanding these influences provides a deeper appreciation for the meme’s significance.

• Traditions and Rituals: The meme capitalizes on the cultural significance of seasonal celebrations. Autumn, with its harvest festivals, Halloween, and Thanksgiving, is rich in tradition.

  Example: Memes depicting pumpkin carving, apple picking, and cozy gatherings reflect and reinforce these traditions, creating a sense of shared experience.

• Media Portrayals: Movies, television shows, and literature have long romanticized autumn. These portrayals shape our expectations and contribute to the season’s idealized image.

  Example: Memes referencing popular fall-themed movies or television shows tap into this pre-existing cultural narrative, leveraging the audience’s familiarity with these portrayals.

• Consumerism and Lifestyle Marketing: The meme often intersects with the commodification of autumn. Brands and businesses capitalize on the season’s popularity, creating products and experiences that align with its aesthetic.

  Example: Memes featuring pumpkin spice lattes, cozy sweaters, and autumn-themed décor subtly promote consumerism as a means of embracing the season.

• The Evolving Nature of Internet Culture: The meme thrives on the participatory nature of online platforms. User-generated content, visual communication, and the speed of information sharing all contribute to its virality.

  Example: The meme’s ability to be easily adapted and remixed allows it to evolve and stay relevant, incorporating new trends and cultural references.

• The Desire for Community and Connection: The meme provides a shared online experience, fostering a sense of belonging and connection among its participants.

  Example: Sharing and interacting with “I Love Fall” memes creates a sense of community, allowing individuals to connect with others who share their enthusiasm for the season.